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Top Brands in 2022, Disney Ranks 1st, Tesla 2nd, Apple 3rd, Sony 4th, and YouTube 5th

MBLM.

Disney ranked #1 for the second time since 2019 in MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced study applies MBLM’s proven Brand Intimacy model with AI to analyze more brands and data, assessing how consumers bond with the brands they use and love.

Tesla and Apple placed second and third in the study. Three technology brands are featured in the top 10, up from two in 2021. Also, three media & entertainment brands, Disney, YouTube, and Netflix are in the top 10. Notably, Netflix now ranks eighth, up from 14th place last year. Trader Joe’s represents the only retail brand, and Sega is the only game brand among the top 10. Sony, Mercedes-Benz, and Android were the remaining brands in the top 10. For the first time, the crypto and gaming industries are included in the study, with Cardano ranking 26th and Bitcoin 30th. Notably, crypto outperformed traditional financial services brands.

“We are thrilled to share the next generation of the Brand Intimacy study,” said Mario Natarelli, managing partner, MBLM. “Leveraging big data and artificial intelligence takes the emotional science behind brand performance to the next level. This new methodology gives us broader and more real-time insights. We are now able to assess more authentic and vivid sentiment from consumers.”

He continued, “Media and entertainment brands continue to thrive, likely boosted by the need of providing escape, comfort, and instant gratification. Disney’s rise to the top displays the resilience of the media and entertainment industry in unprecedented times. The brand has demonstrated its ability to continue to resonate with consumers, and form deep intimate connections and relationships, even in a fragmented media landscape.”

The Brand Intimacy 2022 Study contains the most comprehensive rankings of brands based on emotion. The scale of the study included more than 600 brands and more than 1.4 billion words analyzed over 2021.

Methodology:

During 2021, MBLM, with Relative Insight and Allen Advanced Analytics, conducted a comprehensive examination of over 600 brands and over 1.4 billion words used across select social media platforms. Using artificial intelligence; text analytics; natural language processing; sentiment and our Brand Intimacy measures of intensity, archetypes, and stages, we scored each brand on our Brand Intimacy Quotient. The quotient is a composite measure that combines the intensity, prevalence, and character of the relationship between consumers and brands. The higher the quotient score (from 0 to 100), the more intense the emotional relationship with a brand.

The Top 435 Brands:

  1. Disney
  2. Tesla
  3. Apple
  4. Sony
  5. YouTube
  6. Mercedez Benz
  7. Trader Joe’s
  8. Netflix
  9. SEGA
  10. Android
  11. Nintendo
  12. Porsche
  13. Jaguar
  14. Costco
  15. Mazda
  16. prime (Amazon Prime)
  17. H&M
  18. amazon
  19. Microsoft
  20. nvidia
  21. WHOLE FOODS
  22. htc
  23. hp
  24. Adbe
  25. Ford
  26. Cardano
  27. Nestle
  28. BMW
  29. NETGEAR
  30. bitcoin
  31. ESPAM
  32. HBO
  33. hulu
  34. Waitrose
  35. IBM
  36. ALDI
  37. Rockstar Games
  38. HONDA
  39. Xbox
  40. VOLVO
  41. ebay
  42. PlayStation
  43. kinder
  44. Toyota
  45. Walmart
  46. IKEA
  47. DELL
  48. Barilla
  49. DisneyParks
  50. Google
  51. Arcade
  52. Kraft
  53. NABISCO
  54. Twitter
  55. SEPHORA
  56. AMD
  57. Lenovo
  58. peacock
  59. WWE
  60. Kleenex
  61. AVON
  62. EA
  63. Ubisoft
  64. Lamborghini
  65. Tylenol
  66. Lindt
  67. LAVAZZA
  68. TWINNINGS
  69. AT&T
  70. GoPro
  71. Abercrombie & Fitch
  72. Home Depot
  73. Activision Blizzard
  74. LG
  75. oculus
  76. ZOOM
  77. HEINZ
  78. Land Rover
  79. Marks and Spencer
  80. verison
  81. NIKE
  82. Premier League
  83. intel
  84. lululemon
  85. SAMSUNG
  86. Nordstrom
  87. Mitsubishi
  88. Galaxy
  89. Harley Davidson
  90. LUSH
  91. DJI
  92. Target
  93. Lowe’s
  94. 7Eleven
  95. Stouffer’s
  96. Cadillac
  97. Warner Bros
  98. USAA
  99. NCsoft
  100. Victoria’s Secret
  101. Panasonic
  102. PUMA
  103. macy’s
  104. ZARA
  105. GODIVA
  106. netmarble
  107. Ben&Jerry
  108. EPSON
  109. Boots
  110. New Balance
  111. Polkadot
  112. Bentley
  113. VIZIO
  114. Audi
  115. J.Crew
  116. ILIA
  117. Ivory
  118. Old Navy
  119. Facebook
  120. Ethereum
  121. Haagen-Dazs
  122. Doritos
  123. Campbell’s
  124. Lexus
  125. UNIQLO
  126. always
  127. Alfa Romeo
  128. Facebook Games
  129. WRIGLEY
  130. CLINIQUE
  131. tether
  132. lysol
  133. Dove
  134. T-Mobole
  135. nutella
  136. VALVE
  137. adidas
  138. standard chartered
  139. PayPal
  140. Jeep
  141. Del Monte
  142. Ralph Lauren
  143. Mastercard
  144. UFC
  145. Kryspy Kreme
  146. scope
  147. Virgin Mobile
  148. Chrysler
  149. DURACELL
  150. PIAGET
  151. PRINGLES
  152. COSTA
  153. CONVERSE
  154. Tik Tok
  155. Lays
  156. Glossier
  157. OLAPLEX
  158. Vaseline
  159. ELEMIS
  160. FritoLay
  161. Starbucks
  162. Betty Crocker
  163. NASCAR
  164. Smartfood
  165. ATP Tour
  166. Kat Von D
  167. Coca Cola
  168. Lipton
  169. Robinhood
  170. dyson
  171. QUAKER
  172. Huggies
  173. Charmin
  174. Reebok
  175. Rolls Royce
  176. Aquaphor
  177. Hershey’s
  178. MORPHE
  179. LURPAK
  180. CINNABON
  181. LinkedIn
  182. Instagram
  183. Hinge
  184. NHL
  185. Pandaol
  186. ALDO
  187. Gillette
  188. GAP
  189. Aveeno
  190. NFL
  191. ROLEX
  192. ORACLE
  193. Red Bull
  194. Kiehl’s
  195. Teams (Microsoft Teams)
  196. WNBA
  197. NESCAFE
  198. San Pellegrino
  199. NetEase
  200. Tencent
  201. KOREAN AIR
  202. LEVIS
  203. OUTBACK Steakhouse
  204. McDonald’s
  205. NISSIN (cup noodles)
  206. Purell
  207. Zynga
  208. NCAA
  209. bloomingdales
  210. WTA
  211. Old Spice
  212. Dior
  213. Sprite
  214. LANCOME
  215. EPIC Games
  216. chili’s
  217. Mac
  218. Google Maps
  219. ACTIVIA
  220. VANS
  221. Chick-fil-A
  222. Crest
  223. perrier
  224. Coors
  225. Energizer
  226. INFINITI
  227. Budweiser
  228. Under Armour
  229. REVLON
  230. ARMANI
  231. MLB
  232. DUNKIN
  233. Whirlpool
  234. GATORADE
  235. AirBnB
  236. ESTEE LAUDER
  237. Knorr
  238. Too Faced
  239. Miele
  240. CLOROX
  241. Dr. Pepper
  242. KFC
  243. Kellog’s
  244. Neiman Marcus
  245. Heineken
  246. Alka-Seltzer
  247. Mountain Dew
  248. OLYMPICS
  249. SHOWTIME
  250. Monster Energy
  251. VISA
  252. Nars
  253. Orville Redenbacher
  254. Domino’s
  255. MONTBLANC
  256. bareminerals
  257. JACK DANIEL’S
  258. pandora
  259. Discord
  260. SHISEIDO
  261. UNISWAP
  262. TACO BELL
  263. TGI Fridays
  264. Colgate
  265. Solana / SOL
  266. Delta Airlines
  267. FORMULA ONE
  268. KitchendAid
  269. American Airlines
  270. Pepsi
  271. Fenty Beauty
  272. Smirnoff
  273. Chevrolet
  274. Pantene
  275. Spotify
  276. PGA Tour
  277. Google Play
  278. SUBWAY
  279. Alaska Airline
  280. NIVEA
  281. KIA
  282. baskin robbins
  283. United Airlines
  284. MARRIOT
  285. Hilton
  286. Whatsapp
  287. BINANCE
  288. ripple
  289. NBA
  290. LG
  291. Cuisinart
  292. THE NORTH FACE
  293. bumble
  294. White Castle
  295. CHIPOTLE
  296. Four Seasons
  297. FANTA
  298. innisfree
  299. Tropicana
  300. GMS
  301. Urban Outfitters
  302. LISTERINE
  303. Louis Vitton
  304. Pizza Hut
  305. Urban Decay
  306. snapple
  307. Norwegian
  308. Canadian Club
  309. GEELY
  310. yelp
  311. Citibank
  312. ABSOLUT
  313. HSBC
  314. Goldman Sachs
  315. BACARDI
  316. Chase
  317. Burger KING
  318. Five Guys
  319. Bein Sports
  320. HYATT
  321. Saks Fifth Avenue
  322. GUCCI
  323. Cetaphil
  324. BOUNTY
  325. Wells Fargo
  326. USD Coin / USDC
  327. American Express
  328. SIEMENS
  329. Wendy’s
  330. GAMELOFT
  331. Saint Laurent
  332. GEICO
  333. UNIVERSAL
  334. Miller
  335. Toshiba
  336. American Eagle
  337. SHAKE SHACK
  338. Maybelline
  339. BOBBI BROWN
  340. Guinness
  341. KENWOOD
  342. POPEYES
  343. Anastasia Beverly Hills
  344. FOREVER 21
  345. Haier
  346. SAMSUNG
  347. PAPA JOHNS
  348. Emirates Airlines
  349. Jumeirah Hotels & Resorts
  350. AIR INDIA
  351. COACH
  352. X Games
  353. Dolce & Gabbana
  354. Tinder
  355. TAG HEUER
  356. HITACHI
  357. Tom Ford
  358. PNC
  359. L’oreal
  360. KENZO
  361. dulingo
  362. Celebrity
  363. Bulgari
  364. Head & Shoulders
  365. Lufthansa
  366. Dr. Jart
  367. Air Canada
  368. British Airways
  369. 7-UP
  370. Tiffany’s
  371. Apple Music
  372. VALENTINO
  373. Eithad
  374. GARNIER
  375. Holiday Inn
  376. W Hotels
  377. Grey Goose
  378. Havaianas
  379. PACSUN
  380. Southwest Airlines
  381. Pinterest
  382. Elf
  383. PRADA
  384. Royal Caribbean
  385. AIRFRANCE
  386. Beefeater
  387. The Ritz-Carlton
  388. Burberry
  389. JetBlue
  390. Bank of America
  391. Booking.com
  392. Turkish Airlines
  393. Philips
  394. Cartier
  395. Kenmore
  396. Bottega Veneta
  397. Dogecoin / DOGE
  398. CapitalOne
  399. Stella Artois
  400. Cloud9
  401. lyft
  402. Best Western
  403. TD Bank
  404. Celine
  405. GE Appliances
  406. Electrolux
  407. Chanel
  408. Versace
  409. L’occitane
  410. Midea
  411. Fly Dubai
  412. BOSCH
  413. FENDI
  414. Alexander McQUEEN
  415. Virgin Atlantic
  416. Balenciaga
  417. MAYTAG
  418. Carnival
  419. BlackandDecker
  420. Snapchat
  421. Uber
  422. Kylie Jenner
  423. Frigidaire
  424. Waze
  425. SHERATON
  426. Spirit Air
  427. RIMOWA
  428. Clubhouse
  429. WizzAir
  430. OMEGA
  431. Gulf Air
  432. HERMES
  433. OMAN AIR
  434. AirArabia
  435. Saudia
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